Journal of Economics and Management  
  Volume 13, No. 2  
  August, 2017  
     
 

Understanding the Antecedents of Individuals

 
 

Intention of Using Cloud Services

 
   
  Shui-Lien Chen  
 

Department of Management Sciences Management School, Tamkang University, Taiwan

 
   
  June-Hong Chen  
  Department of Management Sciences Management School, Tamkang University, Taiwan  
     
  Shiou Chi Chang  
  Department of Management Sciences Management School, Tamkang University, Taiwan  
 

Abstract

 

Cloud computing has become a frequent topic of discussion, garnering active interest from numerous international companies. Many studies have addressed the technical and operational concerns and the industrial applications and adoption intentions related to cloud computing. However, few studies have focused on its use at the individual level. This research integrated the technology acceptance model, the theory of planned behavior, diffusion of innovation, and security risk to develop a theoretical model that explains and predicts users' intentions to use cloud services. Data for this study were collected from 1069 users in Taiwan and were tested against the relationships through structural equation modeling.

   

 

 

Keywords: cloud services, technology acceptance theory, individual behavioral  intention, structural equation modeling

 

 

JEL classification: M10, M31

 

 
   

 

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